Tuesday, January 28, 2020
The Epic of Beowulf
The Epic of Beowulf Fighting his enemies alone, when his sword fails he resorts to his fists. When his adversary had no armor, he strips himself of his own armor to even the odds. Some see this as arrogance or overconfidence, but his achievements do not lie. Beowulf is deserving of his title as an epic hero for saving Heorot from Grendel, slaying Grendels mother the she-wolf, and when Beowulf became king he protected his kingdom fifty years. The Anglo-Saxon epic Beowulf was written in the 7th century as a poem, was modernized in Richard Wilburs Ceremony and other poems. Elizabeth Thomason explains, Wilburs response to the epic is to change the Anglo-Saxon attitude toward heroes into a world-weary postwar sensibility. While he retains the original setting, he incorporates modern feelings into his lyric retelling.Ãâà The story was later translated into a novel by Burton Raffel. Beowulf, is already a renowned warrior for having won wars and felling mighty sea beasts, Richard Wilbur emphasizes Beowulfs confidence, One day the stranger shows up from beyond the sea, boasting that he can kill the monster that no one has been able to touch for years. He would end Grendels blood-filled night-raids on Heorot. When the almighty light disappears behind the mountains, theà night-terror Grendel begins his prowl. Carl Mowery says, the day was swiftly old, and the night put out no smiles. Grendel stalks the city and waits until the towns-folk are sleep then he steadily infiltrates Heorot and picks out his prey, who hell eat now and who to take home for later. Now he discovered-once the afflicter of men, what it meant to feud with the almighty God (809-11) for the one he seized that night was Beowulf the mightiest of warriors. Beowulf fought Grendel with honor and without any weapons or armor he latched onto Grendel holding him in place, it was Grendels first time feeling fear, for he was in Beowulfs hands now. He wanted nothing but to escape, and escape he did missing an arm. When all seemed peaceful, tragedy struck the Danes again. Grendel managed to escape, seriously wounded and his life fading. He ran back home and spent his last moments in misery. At the sight of her lifeless son Grendels mother was struck with anger and a lust for vengeance. She attacked the Danes as they slept and left with a snack for later, but that snack was the kings closest friend. The kings heart was heavy and he mourned his loss, he then asked Beowulf to avenge his friend, and so he did. Beowulf swam into the she-wolfs den and swung his sword to no effect, he was quickly thrown to the ground and when all seemed lost he saw a giants sword mounted on the wall. He took it and Beowulf struck with all [his] strength, caught her in the neck and cut it through, Bones and all. (1565-77) Tyrus Miller states, Having performed his single task, the hero departs, loaded with the gifts granted a warrior and the glory of his deeds. He returns home to Geatland where he became a king; and a great king he was bringing peace and prosperity to his kingdom. Beowulf ruled in Geatland for fifty years, now old and wise when a dragon awakes from its slumber and burns down a village. Old and past hisprime Beowulf intends to face the dragon alone. His subjects do not wish for him to face the beast alone and volunteer to help slay the dragon. So there wouldnt be any needless death he and a few trusted soldiers venture to the dragons lair. At the sight of the beast all the soldiers run off except for Wiglaf who truly admired Beowulf. The dragon ignites the air and Beowulf blocks flame with shield inching closer to the beast. His shield burns to ash and he is engulfed in fire, but he presses on and strikes the dragons head with all his might shattering his blade. The dragon wastes no time and latches into Beowulfs neck. Wiglaf seeing his hero in danger rushes in to help. Stabbing the dragon in the lower neck smothering its flames Beowulf then drew his battle-sharp dagger. (2701-02) Remembering days of glory he quickly cut the beast in half, it fell but so did Beowulf. His neck began to swell, he felt the dragons venom taking effect, and knew his time was short. He told Wiglaf to build a monument after his death and to claim the dragons wealth and disperse it throughout the kingdom. Throughout his life Beowulf had had a multitude of achievements hes won wars, defeated Grendel and his vengeful mother, fell mighty sea beats and many more unmentionables. But Beowulfs last act of heroism was undoubtedly his greatest, slaying a dragon and attaining its treasure for his people, a noble deed for a noble hero. References Mowery, Carl. Beowulf. Poetry for Students, edited by Elizabeth Thomason, vol. 11, Gale, 2001, pp. 1-14. Gale Virtual Reference Library. Miller, Tyrus. Beowulf. Poetry for Students, edited by Elizabeth Thomason, vol. 11, Ãâà Gale, 2001, pp. 1-14. Gale Virtual Reference Library. Thomason, Elizabeth. Beowulf. Poetry for Students, vol.11, Gale, 2001, pp. 1-14. Gale Virtual Reference Library.
Monday, January 20, 2020
Trade Commission :: essays research papers
The Federal Trade Commission, in submitting a Request For Public Comment Concerning Guides For The Dog And Cat Food Industry, is asking the American Public to assess guidelines for monitoring the pet food industry that have been in place since 1969. Since the basic thrust of the original guidelines was to control misrepresentation in the industry, it is hard to imagine that the public would disagree with the original intent of the guidelines. It would also be prudent to assess whether a review of such sound guidelines would be either necessary or worth the cost of carrying out the assessment. On the other hand, it has been thirty years since the original guidelines were implemented, giving the public and the industry time to see if the guidelines have done their job in a cost-effective manner and whether or not they need to be retooled for an industry that has gone through considerable technological and economic changes. Therefore, it would seem reasonable to conduct a survey that wo uld target key areas, such as any overlapping of the guidelines with federal, state, and local laws, the integrity of industry self-regulation in a new era of economic and technological advances, and whether or not the guidelines have imposed undue cost to both the industry and the public. Few would argue with the points of the original guidelines, whether it is monitoring misleading claims in advertising, or monitoring the quality of the products themselves. Despite economic and technological advances that have taken place in the industry since 1969, the guidelines still hold up as sound. There are also federal, state, and local laws that attempt to insure the same integrity in the pet food industry. The pet food industry also closely monitors itself. Given all these factors, it would seem best to question the necessity of such a survey, or, at least, to limit its scope and cost. What could be unseen motives for initiating such a reassessment? The American pet food industry would certainly want to keep pressure on the government to regulate foreign competition, insisting that competitors meet the same stringent standards set for American manufacturers. The FTC would also stand to gain from the number of its workers that would be paid for conducting the reassessment and the power and prestige that such guidelines tend to give the FTC It might be useful to assess how much cost the original guidelines have imposed on the industry and the consumer in increased prices for pet foods and if the guidelines have added anything to federal, state, and local laws that already monitor the industry.
Sunday, January 12, 2020
People Have Become Overly Dependent on Technology Essay
1. Introduction The last half-century ago, many countries are undeveloped and developing. They need to focus on the economic indicators such as GDP but without concern about environmental issues. Over the past three decades, people are being to concern about the environmental issues because of unbalance development between economic and environmental. Recently, sustainable development was first used in the 1980ââ¬â¢s to express concern around the world. In this report is to identify the existing strategies and practices within hotels through literature and corporate communications materials. The report will use the in-depth interview and analyze data and discuss the findings with the method. Finally, the report will make a conclusion and recommendation for the selected topic. Read more: Dependence on Technology Essay 2. Literature Review a) Definition of Sustainable Development Sustainable development is a wider development which includes social and natural capacities. Based on the Brundtland Commission in Kirk (1997), sustainable development ââ¬Å"meets the needs of the present without compromising the ability of future generations to meet their own needsâ⬠. There are two key concepts to achieve it as well as adaptations to the tourism industry in the form of sustainable tourism. i) the concept of ââ¬Ëneedsââ¬â¢, in particular the essential needs of the worldââ¬â¢s poor, to which overriding priority should be given; and ii) the idea of limitations imposed by the state of technology and social organization on the environmentââ¬â¢s ability to meet present and future needs. b) ââ¬Å"Sustainable marketingâ⬠Middleton and Hawkinsââ¬â¢s concept of sustainable marketing was environmental and financial goals must balance because it depends on each other. There are three ââ¬Å"Eâ⬠s to support the sustainable marketing strategy. i) Economy ââ¬â it is making revenue or income; ii) Ecology ââ¬â it is making environmental quality; iii) Equity ââ¬â it is giving a better distribution of the benefits of tourism. Middleton and Hawkins said that a hotelââ¬â¢s marketing and design will decide the types of tourists, who will stay there, and what kinds of need they will have and what kind of effects they will have on the local environment. Middleton and Hawkins also mention 10 ââ¬Å"Râ⬠s for organizations to achieve the sustainable marketing strategy. They are: Recognize environmental problems, Refuse any damaging activities, Reduce waste and resources, Replace environmentally questionable activities, Re-use ââ¬â consider of re-using potential waste, Recycle, Re-engineer organizational structures, Retrain employees in environmental issues, Reward successful attainment of environmental objectives, Reeducate employees and customers, to benefit the environment. Agenda 21 also suggested the actions can be done by public. There are: assessment of the capacity of the destinationââ¬â¢s systems to become sustainable; training, education, and public awareness; facilitating exchange of sustainable tourism information between developed and developing countries; providing for the participation of all sectors of society; design of new tourism products; measuring progress. c) Environmental management system (ISO 14001) ISO 14001 is for environmental management. Its standards or guidelines to help organizations by standardizing some key environmental analysis tools. It also guides the organization to have a complete environmental management system, and meet customers, industry, and legislation limits. Under the ISO14001, companies need to do are as follows: i) minimize harmful effects on the environment caused by its activities; ii) to conform to applicable regulatory requirements; iii) to achieve continual improvement of its environmental performance. 3. Methodology It is using qualitative method to make a research. There are different types of qualitative research methods including in-depth interviews, focus groups, case studies, ethnography and phenomenology. Our group is choosing in-depth interview for this report. In-depth Interview An in-depth interview is an open-ended, discovery-oriented method that isà well suited for describing both program processes and outcomes from the perspective of the target audience or key stakeholder. The goal of the interview is to explore the respondentââ¬â¢s point of view, feelings and perspectives deeply. Advantages of in-depth interview 1) Learning about the respondentsââ¬â¢ views It is not similar with focus group which focuses on the group mainly. It makes the effective qualitative method by receiving respondentsââ¬â¢ perspective, feelings and recommendations. It gives an opportunity of how people explain things too. 2) Precise and detailed information There is less time delay between the interviewee and interviewer that can answer the question immediately and the process is spontaneous. The interview can be recorded by in tape with the permission of the respondents. So, the information will more precise and detailed with using this method and running smooth when having the interview. 3) Dispassionate judgment Some people will affected by othersââ¬â¢ view point when they answer questions. However, in-depth interview will not happen during the interview. Disadvantages of in-depth interview 1) Slow process An in-depth interview is a slow process because the respondents will spend much more time to explain some jargons or analyze his/her opinions. Interviewer plays an important role in in-depth interview. 2) Respondentsââ¬â¢ view may distract the main content Respondents will not concentrate on the main content of the interview or may not serve the purpose of the taking an interview. So interviewer need to remind the interviewees concentrate back to the main content of the topic. In order to prevent being directed to wrong direction, group also needs to sieve unwanted information from the interview. 3) Side tracking from the answer Interviewer should use both tape recording and notes taking which decrease the possibilities of side tracking the discussion during the interview. Otherwise, the report may be directed to the wrong direction too. b) Sampling and Data Collecting Method To enrich our data and information, we invited interviewees who are hotelsââ¬â¢ managers in Hong Kong. They are: i) Leanne Chan ââ¬â Communications Manager at Island Shangri-La Hong Kong, ii) Karen Wong ââ¬â Communications Manager at Lââ¬â¢hotel Island South, iii) Eric Chan ââ¬â Marketing Manager at Hotel Nikko Hong Kong We sent almost 10 letters to target hotel which obtain ISO 14001 certification. After few days, we received some reply from hotels. Then we sent back an invitation letters to explain the reason in conducting this research. Finally, three successful invitations we invited with a 20 minutes in-depth interview. The below questions are prepared by the group. The questionnaire is less structure. The in-depth interview aims to be semi-structured that can explore more during the interview. 1) Why this industry is a focus of growing environmental concern? 2) What is the role of the hotel sector in tourism development, and/or sustainable development in a region or nation? 3) Is the customer purchase behavior to stimulate tourism industry to concern about environmental protection? 4) What is the response of the hospitality and tourism industry to achieve the sustainable development? Those questions are open-ended questions in order to get a range of answers from the interviewees. Interviewees will not affect by othersââ¬â¢ point of views during the in-depth interview, thus, open-ended questions is suitable for it. Interviewer will collect a range of data for analysis and discussion. 4. Qualitative Data Analysis and Discussion Government concern about environmental protection The tourism industry was originally focused on the industries such as heavy industry, whereas all people are concern about environmental effects. The tourism industry is the one of the focus industry, directly creating 218,000 jobs in Hong Kong and accounting for 9.5% of the Hong Kongââ¬â¢s GPD. Tourism is increasingly considered a power for economic development. This is importance to concern about environmental protection because Hong Kong government has to regulate and enforce legislation for environmental protection as tourism develops. Air transport, as part of the industry, contributes significantly to tertiary environmental problems caused by various factors. Air transport generates the most carbon dioxide per passenger kilometer of all travel methods, and is held responsible for 3.5% of global warming, likely to rise to 15% by 2050 (Friends of the Earth, 2000). Hotel plays key role in sustainable development The tourism industry development is rapid increasing, especially hotel industry play a key role in the development with a shape in GDP. However, tourism industry brings some conflicts to Hong Kong such as noise, space, welfare, inflation and so forth. The impact of the hotel sector depends to a great degree on the types of tourists that are targeted. At one extreme the ââ¬Å"explorersâ⬠, ââ¬Å"wilderness lover/anthropologistâ⬠, and ââ¬Å"experientialâ⬠tourists make few demands on natural resources, expect less amenities and cultural facilities, also do not require arrive to the destination easily. At the other extreme, psychocentric tourists demand resources of the type, quality, and quantity they enjoy at home. Depending on which segments targeted by hotels, therefore, environmental, economic, and socio-cultural impacts can be evaluated. Hotels have a considerable potential role in the development of the local economy. This potential remains, however, mainly unrealized with the exception of some exceptionally modern companies and those of the eco-tourism or sustainable tourism bent. Three environmentally-friendly hotels and related businesses that claim to use elements of sustainableà development or environmental friendliness will now be examined such as establish an environmental policy, design an environmental planning, training staffs to enhance the awareness of environmental protection, operation control and so on. ââ¬Å"Green touristsâ⬠stimulate hotels to ââ¬Å"changeâ⬠ââ¬Å"Green touristsâ⬠means people are concern about environmental issues including wildlife, transport, conservation, use of resources, pollution, construction and planning, sports activities, and practices of tourism firm themselves. Recently, customersââ¬â¢ purchase behavior tend to purchase environmentally friendly products. But there are some limitation to produce environmentally friendly products by hotels which are cost, persuasion, and competitiveness. However, hotels need to ââ¬Å"changeâ⬠their strategy for their products, otherwise, customer will not purchase those products without concern about environmental. There are some sources of effect on undecided consumer: i) pressure group such as Friends of the Earth, ii) personal organic experiences from friends, family and travelers, iii) media such as newspaper, internet, iv) the tourism itself, and iv) government in destination country. The response of the hospitality and tourism industry for sustainable products There are two basic methods to achieve green marketing. The first is ââ¬Å"business as usual, colored greenâ⬠where lip service and green marketing are added so the environment becomes another marketing tool. The second is a ââ¬Å"fundamental change in attitude regarding the role of firms in relation to the environmentâ⬠. A ââ¬Å"fundamentalâ⬠method may be termed sustainable business, incorporating concepts like ââ¬Å"eco-efficiencyâ⬠. It also obtains benefit from three aspects of sustainable development which are economy, environment, and social factors. Another response is ecotourism. There are lots of definitions of the ecotourism. The Ecotourism Society, for instance, defines ecotourism as: ââ¬Å"responsible travel to natural areas that conserves the environment and sustains the well-being of local peopleâ⬠(Ecotourism Society, 2000). Theà same concepts within the ecotourism are including carrying capacity, conservation, education and/or interpretation, environmental impact assessments, limits of acceptable change, and visitor impact management. 5. Conclusion and Recommendations a) Conclusion The main conclusion is mention that the agreement on the sustainable development within tourism industry and much more significantly in the future. Hotels play a key role on the sustainable development; ââ¬Å"green touristsâ⬠lead to ââ¬Å"changeâ⬠hotel attitude on environmental friendly; and hotel industry response positively with the sustainable development. The in-depth interview method is small number of interviewees; some interviewees may not provide information deeply because of privacy or confidential information. b) Recommendation Prepare the interview The team is less prepare for the interview. The team should make appointments with interviewees and without giving too much detail on the topic. And then read again the interview grid and memories it. The team also needs to prepare the recorder, wear the casual dress. To work the study immediately after finishes the interview First impressions after the interview are to be written right after interview as well as the same day. Also the transcription should be done as soon as possible after the interview. Other recommendation â⬠¢ Interviews are too short and do not able to get enough information expected; a good interview must hold at least one hour or even more, and result in a hand writing around thousand lines, which was far from the case for the majority of partners; â⬠¢ Lack of using follow up questions allowing a real conversation and a search in depth for useful explanations; â⬠¢ Not enough questions allowing understanding clearly what the interviewees told to the interviewer; â⬠¢ Probably not enough learningà about the question before the interviews; â⬠¢ Some of the above difficulties may be due to the lack of former experience by the persons who involved the interview, as well as to the limited time allowed per interview in the study. 6. References Bull, A. (1993). The economics of travel and tourism. Melbourne, Australia: Pitman Publishing. Cooper, H. M. (1989). Integrating research: A guide for literature reviews (2nd edition). Newbury Park, CA: Sage Publications. Fletcher, K. (n.d). Striving for excellence: Communicating environmental quality in the hotel industry. London: International Hotels Environment Initiative. Forte, J. (1994). Environmentally-friendly management in hotels. In B. Taylor, C. Hutchinson, S. Pollack, & R. Tapper (Eds.) Environmental Management Handbook. Pitman Publishing. Smith, G. D., Arnold, D. R., & Bizzell, B. G. (1991). Business strategy and policy. Boston: Houghton Mifflin. Kirk, D. (1997) Environmental management for hotels. Oxford: Butterworth Heinemann. Kotler, P. (1999). Marketing: Millennium Edition. Prentice Hall. Hughes, G. (1995). The cultural construction of sustainable tourism. Tourism Management 16(1), 49- 59. Aragà ³n-Correa, J. A. (1998). Strategic proactivity and firm approach to the natural environment. Academy of Management Journal 41 Boyd, S. W., & Butler R.W. (1996). Managing ecotourism: an opportunity spectrum approach. Tourism Management 17 Ecotourism Society (2000). Frequently asked questions. [On-line]. Available: http://www.ecotourism.org/faq.html. Accessed 15/08/00. Friends of the Earth (2000). Plane crazy: Airport growth in the UK. [On-line]. Available: http://www.foe.co.uk/camps/attran/pubs/plane_intro.htm. Accessed 20/01/00.
Friday, January 3, 2020
Financial Analysis Countrywide Financial Corporation
According to Gamble, J. Thompson A. (2011), Countrywide Financial Corporation was formed in 1969 under the leadership of Angelo Mozilo. The goal of the company was to be the largest lender for real estate loans in the United States. The strategy was successful for a few years, but was ultimately doomed for failure due to very poor business practices. The detailed strategy was for Countrywide to be involved in five different segments of the banking business. The first and most important component of Countrywide was mortgage banking. They originated, purchased, and sold mortgage loans all across the country. The second component was banking. They used customer deposits to fund the mortgage loans, and home equity lines of credit. The third component was capital markets. They specialized in trading and underwriting mortgage-backed securities. The fourth component was insurance. They sold life, casualty, disability, and property insurance. The last component was global operations which i ncluded them selling proprietary technology overseas to mortgage lenders in England. Gamble, J. Thompson, A. (2011) stressed the importance of companies conducting a SWOT analysis. They feel that it is important for a company to understand their strengthsââ¬â¢, weaknesses, opportunities, and threats. A good SWOT analysis can help a company stay on track with their stated goals. The next few paragraphs is my perception of what a SWOT analysis would look like for Countrywide. In the early years,Show MoreRelatedFinancial Analysis And Assessment Of Countrywide Financial Corporation870 Words à |à 4 PagesThis paper intends to provide a financial analysis and assessment of Countrywide Financial Corporation. The financial evaluations are based on the numbers calculated from the data on Countrywide Financial Corporationââ¬â¢s Financial Performance Worksheets. This paper covers three areas. 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