Marketing - Marketing Metrics Essay Example | Topics and Well Written Essays - 2000 words

Marketing - Marketing Metrics - search ExampleThe mere thought that the sheet enrapture market segment will become everlasting(a) is illogical. In the sheet send outs French market segment industry indicates the government had interpreted the industry on board. Consequently, the get together Kingdom government must follow the example of the French government, in terms of prioritizing the cruise embark industry (http//www.cybercruises.com/shiplist.htm). 2. Cruise Market Watch In terms of United States cruise ship travel (http//www.cruisemarketwatch.com/blog1/market/), there are statistical data indicating which sector leads. In terms of age, cruise ship customers belonging to the 40-49 years of age ranks no. 1 & 2 at 26 percent. Cruise ship customers belonging to the 60 and above years of age ranks no. 1& 2 at similar 26 percent. Lastly, the cruise ship customers belonging to the 50-59 years of age ranks no. 3, at 22 percent. The income data indicates a striking cruise ship c ompany impression. First, cruise ship customers belonging to the $100,000 to $200,000 annual income ranks no. 1 at 39 percent. Second, cruise ship customers belonging to the $75,000 to $100,000 annual income ranks no. 2 at 19 percent. Third, cruise ship customers belonging to the $60,000 to $75,000 annual income ranks no. 3 at 16 percent. ... Further, the data indicates that there is a significant difference when the race criteria are used. The bloodless gender understands 91 percent of the cruise ship customers. The Americans represent 3 percent of the cruise ship customer pie. Last, the other race profiles represent 6 percent of the cruise ship customer pie. In terms of employment status, there is a significant difference. The graduates comprised 75 percent of the cruise ship customer population. On the other hand, the undergraduates comprised 25 percent of the cruise ship customer population. The graduates include those with doctoral degrees. In terms of employment status, the re is also a significant difference. Statistics indicate the full time workers represent 63 percent of the entire cruise ship population. On the other hand, only 20 percent of the entire cruise ship population had retired from work. 3. Drivers of the Cruise ship Business. There are many factors operate the cruise ship business to continue serving the needs of the current and prospective cruise ship customers, including customers of Cunard cruise ship lines. Customers. Cunard shipping lines is one of the oldest and finest cruise ship lines in the global, especially United Kingdom, cruise ship industry. The Cunard cruise ship lines offers cruise to major ports of the world. The ports include Mediterranean, Caribbean, Northern European, and other World cruise ship tours (Kotler, 2009). Carnival United Kingdom Chief executive David Dingle emphasized 2010 was the most roaring year for the company, in terms of cruise ship financial performance. The companys acquisition of some(prenomin al) cruise ships bolstered its financial performance. The company acquired Caronia, QE2 and the brand new Queen Mary 2. The three cruise ships had incompatible