Product Lyfe Cylce of Iphone Essay

In class we learned about product vitality rhythms and how the product life cycle tells us how the product is doing in the market. A product goes through four heads in the product life cycle and they are introduction, growth, maturity, and decline. In the introduction stage the company promotes the product in order to create awareness. In the growth stage the gross sales and get add-on. In the maturity stage most of the profit is earned during this stage and competitors are established. In the decline stage the sales decline and cabbage also go down. During this stage the company could decide to cut collide with the product as well.The IPhone 4s is currently in the maturity stage and in that location are legion(predicate) competitors that the IPhone has to deal with correctly now. Just to name a few Samsung Galaxy S II HD, Galaxy Note, HTC Sensation 4G, and Motorola Droid. In the current stage orchard apple tree has to deal with all the competitors that Ive listed and the market share is difference down along with profits. The reason why I say that is because when it comes to technology people want to buy the latest affaire and if Apple isnt changing there phone or software system for the phone then they are going to lose customers due to saucily technology and software on the other phones. When the IPhone first came out it was always in the growth stage because it didnt have any competitors and the sales were always going up because everyone wanted one. But that didnt last(a) because competitors came out with touch screen phone that were cheaper then the IPhone.And as of right now the first IPhone is the decline stage because they no longer shop them and no software updates are available as well. For the IPhone 4S to reside in the maturity it must come out with a software update. Apple is currently working on IOS 6 which is coming this fall and its going to have features that will make it easier for people who have disabilities to use the de vices. some other app that got updated was Maps, which will now give you turn-by-turn spoken directions, interactive 3D view, and a new flyover feature will allow you to see major metro areas from an airplane. It will also have another new app called bankbook that will store your boarding passes, movie tickets, retail coupons, loyalty separate in your phone. Also new calling feature that will permit you reply with a text message or set a callback reminder when you decline a call. And there are many other features that are going to be new or amend in IOS 6, which will set upthe IPhone 4S to continue to be on the maturity stage. Another thing they could do in order to stay in the maturity stage is reduce the price of the IPhone 4S which will increase sales and profit.