Group Brand Audit Project Essay

Your company assignment is to pick a stigma from the list of scrapes(attached) and conduct a thorough brand audit. Each group must study and prove a different brand. smears will be assigned on a outset come, first serve basis. Post your groups picking of brand and gp number on the questions for Prof/TA come along so that everyone can see your groups choice. This way, the other gps will know which brands are already taken on a first come first serve basis. Once your gp posts a marque choice (that is not already taken)- its yours.The brand audit compend will be based on indata formattingion from public tri moreoverary sources, company web sites, as well as your own skipper experiences and insights. Surveys or primary inquiry are not required but can certainly be conducted and used as needed. The final Powerpoint inform should be submitted using the assignment link on elearning. The length of the discolouration Audit report should be approx. 30-40 ppt slides (not including any appendices or references).Typically a thorough audit requires 30-40 hours of work which divided among 6 or 7 gp members usually amounts to an average of about 5-6 hrs of work per student. The following format and guideline will help streamline the approach and the process. A tentative example is available for you to review on page 132 of the textbook. This Rolex example is however thatan examplejust a very brief and concise example. I. crisscross Inventory A current, comprehensive profile of how all products and services interchange by a company are commercializeed and branded.Read Also bring up of Exploratory Essay TopicsThis is mainly the supply-side view of the company and the brand. Should include (but not limited to) History of the brand Identification of all brand elements (logos, symbols, characters, packaging, slogans, trademarks). deformity architecture. Description of attributes of the product/idea/service. Profile of direct and indirect war-ridden brands (use points of parity and points of difference). Include market share and other relevant facts and figures. Brand Architecture and Hierarchy and brand product matrix (where applicable). Pricing, profitability and market share of the brand.Distribution channels and policies. Supporting marketing communications/promotional programs. Brand personality as reflected by the brand elements and existing marketing mix. 1 II. Brand Exploratory This is usually the more challenging research and analytical component of this assignment. Actual consumer perceptions may or may not reflect those intended by the marketer. The Brand exploratory is aimed at fellow feeling what consumers feel and think about the brand in order to spot sources of brand equity. Should include (but not limited to)Customer knowledge of the brand (include Brand Mental Map). Brand Associations awareness, strength, favorability, consistency and uniqueness of brand associations. Main sources of Brand Equity (possible threats to Brand Equity) Customer-Based Brand Equity benefit (CBBE pyramid) Problem areas/inconsistencies of perception vs. market reality. The size, profile and buying behavior of the about important customer segments. The depth and breath of Brand Awareness. A perceptual map showing the brand and its main competitors along the approximately important brand attributes.III. Conclusion & Recommendations Should include (but not limited to) rig out analysis. A proposal for a positioning statement. Recommendations concerning how to measure, build and manage spare Brand Equity. IV. Appendix Supporting/additional Tables, Charts, Graphs, Figures, Photos, etc. V. References List solo the material that you actually refer to in the report. Choose from this list of Brands (most of them from business sector Weeks 100 Best Global Brands) Post your gps choice on the Ques for Prof/TA board on a first come first serve basis.